Who Are the 10 Most Powerful Figures in TV News?
April 14, 2008TV often reduces a three-dimensional world to two dimensions for one-dimensional minds.
If there’s anything more shallow than American television, it’s journalism about American television, as demonstrated by the latest TV Week “TV News’ 10 Most Powerful” rankings.
Here are the rankings alongside Newsprism’s commentary:
1. Steve Capus, President, NBC News Good choice. NBC leads the evening news and morning news ratings, and MSNBC is strong in cable news and stronger online.
2. Roger Ailes, Chairman and CEO, Fox News Another good choice. FoxNews’ Ailes has done more than anyone to even the ideological playing field in American broadcast journalism, proof positive that personality and beauty trump news judgment.
3. David Weston, President, ABC News Only if managing to come in second or third place in a field of four broadcast networks is considered “powerful.”
4. Tim Russert, Senior VP, NBC News Washington bureau; editor/moderator, “Meet the Press” Good choice. The best of the influential Sunday morning hosts, also a strong contributor on MSNBC.
5. Jim Walton, President, CNN Worldwide, and Jon Klein, President, CNN/US Okay, IF you can combine two people, and IF you can compare CNN’s audience share to FoxNews’, and IF you can disregard the laws of mathematics, THEN, good choice. Otherwise, CNN competes with MSNBC for second place in the cable news ratings well behind FoxNews, and all three together don’t add up to one broadcast news show’s ratings.
6. Keith Olbermann, host, “Countdown with Keith Olbermann” Worst…Choice…in the World! Olbermann is highly entertaining, and his verbal skills are the best in the business, but his show draws fewer than a million viewers each night. If this were the 10 most powerful liberals in TV news…well, he still wouldn’t belong.
7. Bill O’Reilly, host, “The O’Reilly Factor” By far the top dog in cable news personalities, O’Reilly draws nearly three times the viewers as Olbermann. TV Week describes Olbermann’s 900,000 viewers as “about a million” and O’Reilly’s 2,900,000 as “more than two million.” Sounds like they’re turning a 3:1 ratio into a 2:1 ratio. Despite the voodoo math, O’Reilly belongs at best at number 10.
8. Sean McManus, President, CBS News Only if managing to come in third or fourth place in a field of four broadcast networks is considered “powerful.”
9. NS Bienstock, Talent Agency Are you kidding? Maximizing the salaries of on-air talent makes you “powerful”?
10. Amy Pohler, Stephen Colbert and Jon Stewart, Comics Okay, IF you can combine three people, and IF you consider late-night news satire as TV news, and IF you can disregard the meanings of words AND the laws of mathematics, THEN good choice. Otherwise, you might as well name the list, “Our Most Favoritest Liberal News Satire Hosts!” (Colbert did win a Peabody Award for his brilliant mocking of personality-based news shows like “The O’Reilly Factor,” but that makes him exceptionally talented, not top-ten powerful.)
Missing from the list are notables including Chris Matthews and Brian Williams of NBC/MSNBC; Brit Hume and Sean Hannity of FoxNews; and from the world of news satire, Ben Karlin, the former executive producer largely responsible for the success of both “The Daily Show with Jon Stewart” and “The Colbert Report.”
Of all the “Top Ten”-type kudos attention-starved media types give each other, Newsprism ranks TV Week’s “TV News’ 10 Most Powerful” near the very bottom, just beneath Time magazine’s “Top 10 New TV Series” (like CBS’s mind-numbing reality show ”Kid Nation”) and slightly above gametrailers.com’s “Top 10 Video Game Weapons” (the chainsaw is a perennial favorite.)
Also in the running: yesbutnobutyes.com’s “Top 10 Female Streakers” (WARNING: Not Safe for Work) and urinal.net’s “Top 10 Most Fascinating Urinals” (check out these art-urinals, which are particularly lovely.)
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