They’re household names: Rush Limbaugh, Matt Drudge, Geraldo Rivera. It’s undeniable that Limbaugh and Drudge have become media giants exerting substantial influence on American politics and journalism, and Geraldo has made his own contributions.
Earlier this week, I compared (without irony) Limbaugh’s influence to that of three of America’s most renownded media figures: editor Horace Greeley (of “Go West, young man” fame,) publisher William Randolph Hearst (the subject of Citizen Kane,) and Walter Cronkite. Rush’s influence has taken on a life of its own; his opinion is news in an of itself. Despite being a relative recluse, through his voice and “ditto-cam” image, Rush has been all over the mainstream media during this election cycle—not as a newsman, but as a newsmaker.
But Rush has some competition. In the wake of Drudge breaking the story that Prince Harry has been fighting in Afghanistan, Great Britain’s Telegraph is calling Matt “the most powerful journalist in the world.” Where Limbaugh draws 20 million a week, the DrudgeReport gets 20 million visits a day. After the British press had kept the Prince’s secret deployment a secret for ten weeks, Drudge ran the story, forcing the Brits to bring Harry back home.
I admire both Limbaugh and Drudge for their accomplishments, but there are a couple of distinctions that should be made.
First, neither is a journalist. Limbaugh is equal parts commentator and entertainer; Drudge is primarily an editor/publisher, but also a gossip peddler in the tradition of Walter Winchel and Hedda Hopper. NBC’s Andrea Mitchell nailed it last week when she described the Drudge Report as ”news and gossip.” It was a little-known self-styled gossip columnist named Drudge, after all, who who broke the Monica Lewinsky story after Newsweek had spiked it. Drudge broke it, but the affair and attempted coverup were uncovered by investigative reporter Michael Isikoff, not Drudge.
Second, influence and integrity are two very different things. Limbaugh has no scruples whatsoever when it comes to demonizing liberalism; he regularly accuses liberals of wanting to see more American soldiers killed in Iraq, for example. And after years of cheerleading for the War on Drugs and ridiculing “dope-smoking hippies,” Rush’s longstanding narcotics addiction revealed the deepest kind of hypocrisy.
But in exposing Prince Harry’s whereabouts, Drudge put lives, and potentially a mission, in jeopardy. It’s one thing to act as a gadfly countering the biases of the mainstream media. It’s quite another to undermine a military operation.
Which brings me to Geraldo. Once a serious network investigative reporter, Rivera took the low road when he left ABC to host a daytime TV talk show a bit closer to Jerry Springer’s than to Phil Donahue’s. That infamous brawl between white supremacists and black activists (which Geraldo seems proud of!) was tabloid television at its ugliest.
But Geraldo reached his lowest point in 2003, when he revealed the position and plans of American troops in Iraq, leading the Pentagon to give his employer, Fox News, an ultimatum: yank him out of Iraq, or we will.
When Katie Couric took over the CBS Evening News, she chose to invite Rush Limbaugh to appear where Cronkite and Edward R. Murrow once sat. The Drudge Report is now a must-read for a whole new generation of American journalists.
And Geraldo is still employed by Fox News.
Either American journalism has lowered its standards considerably, or Geraldo has raised his. You decide.
Posted by prestoncoleman
Posted by prestoncoleman
Posted by prestoncoleman